New fashion signings

The coronavirus pandemic has hit the reset button for many retail brands and has raised the question of how they will opt to provide best-in-class in-store service as we enter 2021. Ahead of our launch in March, we’re excited to find out how our new retail partners plan to offer unique customer experiences and enhance the store presence as part of a connected omnichannel approach. Art is an important ingredient. When customers visit our stores we love to surprise them with cutting edge shop designs, says Maarten ten Voorde, Managing Director of Guts & Gusto who explains they intend to follow a ‘clicks and bricks strategy’ as they look to the future, combining on and offline shopping.

Renowned fashion brand, Guess, also echoes this sentiment. Our goal is to leverage our entire assortment and inventory ownership with omnichannel capabilities; such as buy online, ship from store or buying store from our larger assortment online and ship from the e-commerce warehouse, says Country Merchant for Guess Europe B.V, Jazzy Smith. The ability to adapt, fast decision making and strong execution are proving critical. In store, the visual merchandising presentation has been completely transformed. The focus has been creating a boutique feeling and a luxury store concept.

New signing MSCH Copenhagen is also looking to enhance the store experience. We expect people will go for whole day experiences to physical stores in malls, suggests Ingrid Kok, Franchise Partner, MSCH. We believe in a complete in-store experience with a high level of service and staff members offering advice and expertise. It’s also about providing inspiration and ambiance.

Completing the new fashion signings are international brands YAYA, Mango and Joe Merino, who will complement Dutch brands Schmidt Optiek, No Excess, Nanny’s and Steppin’ Out, each enhancing the fashion and accessory offering.