How to utilise digital out of home marketing

We speak to Marlies Smidts, Head of Marketing for Ocean Outdoor Netherlands, about how digital out-off-home can enhance the retail experience.

Who are Ocean Outdoor Netherlands and what do you do?

Ocean Outdoor Netherlands is the market leader in Digital out-of-home (DOOH), the fastest growing specialisation in out-of-home (OOH). With a national network of 164 locations and 286 screens, we reach more than 20 million contacts every day.

How are you leading the way in Digital out-of-home?

To further develop our position as a media operator of high-quality DOOH assets, Ocean invests in the latest DOOH technologies and research capabilities. The impact of a large digital screen, showing relevant content, provides an experience. Partnerships with various data parties ensure that advertisers can reach the right target groups at the right time. It is also an ideal communication platform.

How many screens do you currently operate?

The Ocean network currently consists of 286 screens across the country, mainly seen along major highways, in major city centers and high-traffic shopping centers such as Westfield.

What is the purpose of Digital out-of-home?

Ocean has extensive experience with innovative technologies and is at the forefront of interactive campaigns and state of the art solutions for DOOH. Our goal is to provide the audience with an immersive experience and thus create impact with the relevant target group.

How can brands and retailers use this technology to promote themselves?

Ocean continuously invests in techniques to make DOOH more relevant, inspiring and impactful. The Ocean Innovative Applications are an example of this. They are all groundbreaking solutions to bring campaigns even better to the attention and to create interaction among the public. Whether it concerns an immersive Augmented Reality experience, configurator, social media links or a remote smartphone campaign with which passers-by can submit their own content. They are guaranteed eye-catching experiences with endless possibilities.